Privacy Policy


Connected Asset Management Ltd (company number 11056593) (“CAM”) is committed to protecting your privacy. At all times we aim to respect any personal information you share with us or that we collect about you and keep it safe. This Privacy Notice (“Notice”) sets out our data processing practices when you interact with us including online through our website –  – and your rights and options regarding the ways in which your personal information is used.

Please note that we have additional privacy notices that apply if you choose to enter into a formal relationship with us e.g. as an Investor.

This Notice contains important information about your personal rights to privacy. Please read it carefully to understand how we use your personal information.

The provision of your personal information to us is voluntary. However, without providing us with your personal information, your use of our services may be impaired. For example, you will be unable to contact us via this website.

We collect personal information about you

When you give it to us directly, for example, personal information that you give us by signing up for our email newsletter, contacting us through our Contact page or if you apply for a job with us, or personal information that you provide in any way to any of our staff.

When you visit our website

We automatically collect the following types of personal information:

  • Technical information, including the internet protocol (IP) address used to connect your device to the internet, browser type and version, time zone setting, browser plug-in types and versions and operating systems and platforms.
  • Information about your visit to the websites, including the uniform resource locator (URL) clickstream to, through and from the site (including date and time), services you viewed or searched for, page response times, download errors, length of visits to certain pages, referral sources, page interaction information (such as scrolling and clicks) and methods used to browse away from the page.
    We also collect and use your personal information by using cookies on our website – please see our Cookie Notice (popup).

When we obtain it from publicly available sources

Your personal information may be available to us from external publicly available sources. This may include information available on Companies House, the Charity Commission and other charity registers, reputable media articles, publications and company websites and professional networking sites such as LinkedIn. Depending on your privacy settings for social media services, we may access information from those accounts or services, including from Facebook, Instagram and Twitter.

When we obtain it from third parties

For instance, we may obtain personal information about you from Independent Financial Advisors or other professional advisors. In general, we may combine your personal information from these different sources for the purposes set out in this Notice.

What personal information do we process?

We may collect, store and otherwise process the following kinds of personal information:

  • your name and contact detail, including postal address, telephone number, email address and, where applicable, social media identity;
  • information about your professional status and background in the context of understanding your potential interest in our services;
  • information about your experience and education if you apply for a job with us or you apply for a management position in one of our portfolio companies;
  • information about your computer/mobile device and your visits to and use of this website, including, for example, your IP address and geographical location;
  • information about our services which you use/ which we consider may be of interest to you;
  • information you provide through our management questionnaire in the context of a potential commercial acquisition or investment, including about your health or criminal convictions.

Do we process special categories of personal information?

The General Data Protection Regulation (“GDPR”) recognises certain categories of personal information as sensitive and therefore requiring more protection, for example information about your health, ethnicity and political opinions. We do not intentionally collect special categories of data through our website.

  • When we process special category data (on health) we will only do so where you have voluntarily provided this information to us and you have confirmed your explicit consent for our use, unless processing is necessary for compliance with our legal and regulatory obligations.
  • When we process data on criminal convictions we do so because it is necessary for compliance with our legal or regulatory obligations.
  • We may use your contact details to provide you with information about our work, events, services and/ or products which we consider may be of interest to you (for example, about services you previously used). We will only contact you where we have informed you that we will and, where the law requires us to, we will obtain your prior consent.
  • Where you do not wish to be contacted by us about our projects and/ or services in the future, please let us know by email via You can opt out of receiving emails from CAM at any time by contacting us at

Security/ storage of and access to your personal information

CAM is committed to keeping your personal information safe and secure and we have appropriate and proportionate security policies and organisational and technical measures in place to help protect your information. For example, your personal information is only accessible by appropriately trained staff and contractors, and stored on secure servers with features enacted to prevent unauthorised access.

In general, the personal information that we collect from you will be stored at a destination within the UK or European Economic Area (“EEA”). However, your personal information may sometimes be transferred or stored outside the EEA. If we transfer your personal data to our US subsidiary, we will do so in reliance on standard contractual clauses to ensure adequate protection.

Please note that some countries outside of the EEA may have a lower standard of protection for personal information, including lower security requirements and fewer rights for individuals. Where your personal information is transferred, stored and/or otherwise processed outside the EEA in a country that does not offer an equivalent standard of protection to the EEA, we will take all reasonable steps necessary to ensure that the recipient implements appropriate safeguards (such as by entering into standard contractual clauses approved by the European Commission) designed to protect your personal information and to ensure that your personal information is treated securely and in accordance with this Notice.

Unfortunately, no transmission of your personal information over the internet can be guaranteed to be 100% secure – however, once we have received your personal information, we will use strict procedures and security features to try and prevent unauthorised access.

Exercising your Rights

Where we rely on your consent to use your personal information, you have the right to withdraw that consent at any time. This includes the right to ask us to stop using your personal information for marketing purposes via the contact details in section 12 below or to unsubscribe from our newsletter at any time. You also have the following rights:

Right of access – you can write to us to ask for confirmation of what personal information we hold about you and to request a copy of that information. Provided we are satisfied that you are entitled to see the personal information requested and we have successfully confirmed your identity, we will provide you with your personal information subject to any exemptions that apply.

Right of erasure – at your request and where you are entitled to, we will delete your personal information from our records as far as we are required to do so. In many cases we will need to hold onto limited personal information about you in order to ensure we don’t send you further communications.

Right of rectification – if you believe our records of your personal information are inaccurate, you have the right to ask for those records to be updated. You can also ask us to check the personal information we hold about you if you are unsure whether it is accurate/ up to date.

Right to restrict processing – you have the right to ask for processing of your personal information to be restricted if there is disagreement about its accuracy or legitimate usage.

Right to object – you have the right to object to processing where we are (i) processing your personal information on the basis of the legitimate interests ground, (ii) using your personal information for direct marketing or (iii) using your information for research or statistical purposes.

Right to data portability – to the extent required by the GDPR, where we are processing your personal information by automated means and either (i) because we have obtained your consent, or (ii) because such processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contact, you may ask us to provide your personal information to you – or another service provider – in a machine-readable format.

Rights related to automated decision-making – you have the right not to be subject to a decision based solely on automated processing of your personal information which produces legal effects or similarly significant affects you, unless such a decision (i) is necessary to enter into/ perform a contract between you and us/ another organisation; (ii) is authorised by EU or UK (as long as that law offers you sufficient protection); or (iii) is based on your explicit consent.

We may ask you for additional information to confirm your identity and for security purposes, before disclosing personal information requested to you.

Please note that some of these rights only apply in limited circumstances. For more information, we suggest that you contact us using the details in section 12 below.

You are further entitled to make a complaint about us or the way we have processed your personal information to the data protection supervisory authority in your home country. In the UK this is the Information Commissioner’s Office ( For further information on how to exercise this right, please contact us using the details below.

Changes to this Notice

We may update this Notice from time to time so please check back periodically. We will notify you of significant changes by contacting you directly where we can reasonably do so and by placing a notice on our website. This Notice was last updated on August 2019.

Links and third parties

We link our website directly to other sites. This Notice does not cover external websites and we are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy notices of any external websites you visit via links on our website.

How to contact us

Please let us know if you have any questions or concerns about this Notice or about the way in which CAM processes your personal information by contacting us at the following channels:


Post: Connected Asset Management Ltd, 27-29 Cursitor Street, London EC4A 1LT

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